What is UX Design?
May 29, 2026
Eleonora Skalonjic
UX Design explained: why it’s so important and what it actually means. You’ve probably experienced it before: you open an app and within two seconds you know exactly what to do. Everything feels logical, fast, and intuitive. Or the complete opposite: you endlessly search for a button, get frustrated, and close the app again. That difference? That’s UX design.
What is UX design?
UX stands for User Experience. UX design is all about how people experience a product. This can be a website, an app, but also an ATM or even a coffee machine.
The goal of UX design is simple: making something easy, clear, and pleasant to use.
Why is UX important?
Imagine you own an online store. Your products are great and your prices are competitive, but customers can’t find the “order” button. Chances are they’ll leave your website.
Good UX helps ensure that:
- People quickly understand what to do
- They make fewer mistakes
- They leave with a positive feeling (and come back later)
Poor UX does exactly the opposite.
UX is everywhere
UX design isn’t just about beautiful screens. It’s present in everything related to usability:
- How logically a menu is structured
- How quickly a page loads
- Whether a button clearly shows what happens when you click it
- How easy a form is to complete
Even small details can make a huge difference.
A simple example
Think about a door.
- If you need to push, but there’s no indication → confusing
- If there’s a handle that looks like you should pull → frustrating
- If it clearly says “push” and it works immediately → good UX
UX design is not only about digital products, but about how people understand and use things.
How does UX design work?
UX designers try to think from the user’s perspective. They ask questions like:
- What is someone trying to achieve?
- Where do users get stuck?
- What feels logical and what doesn’t?
They test ideas, make adjustments, and continuously improve the experience.
UX vs. UI: what’s the difference?
UX is often mentioned together with UI (User Interface), but they are not the same thing.
- UX = how something works and feels
- UI = how something looks
An app can look beautiful (good UI) but still be difficult to use (poor UX).
How we apply this at AllesOnline
At AllesOnline, we have a UX specialist within our team who is involved in web projects from the very beginning. This specialist helps think through structure, user flows, and interactions, ensuring that UX design is not just a theoretical concept, but something that is truly applied in practice.
By continuously designing and developing from the user’s perspective, we ensure that decisions are not only visually appealing, but also logical and intuitive. This allows us to create websites and web applications that are easy to use and help visitors quickly find what they are looking for.
Good UX feels invisible
The funny thing about UX design is that when it’s done well, you barely notice it. Everything simply works. You only notice UX when something doesn’t work the way you expect.
Final thoughts
Ultimately, UX design is all about people. Not technology, not trends, but understanding behavior and needs. Whether you’re building a website, using an app, or filling out a form: UX determines how enjoyable that experience is. And that’s the difference between “quickly done” and “forget it.”
At AllesOnline, we can help improve the UX of your website or web application. Together, we analyze the current design and usability, identify where users drop off or encounter difficulties, and translate that into concrete improvements that strengthen the user experience.
In addition, we can also create a strong UI: a visually appealing and consistent interface that matches your brand and provides a smooth experience for your users.
Author of this blog
Eleonora Skalonjic
Eleonora is an experienced designer with years of hands-on experience in the graphic design industry. She works on a wide range of projects, from websites and annual reports to social media posts and advertisements. This enables her to create designs that are not only visually appealing, but also clear and convincing, regardless of the medium. In addition, she specializes in UX Design, where usability and visual design come together. For Eleonora, good design is all about simplicity and clarity: work that not only looks good, but also feels intuitive and truly works for the user.
eleonora@allesonline.nl | 
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